Under Armour:
It takes everyone for you to feel comfortable.
A campaign that includes a video highlighting a problem in modern society. The target here was homophobia in mens sport. The solution was to highlight the fact it takes everyone for someone to feel comfortable being themselves in an environment where nearly 75% of people feel it is unsafe to do so. (2023)
Under Armour:
It takes everyone for you to feel comfortable.
A campaign that includes a video highlighting a problem in modern society. The target here was homophobia in mens sport. The solution was to highlight the fact it takes everyone for someone to feel comfortable being themselves in an environment where nearly 75% of people feel it is unsafe to do so. (2023)
*2023 Augusta Addy Award Gold Winner - Cross-platform
*2023 Augusta Addy Award Silver Winner - Film, video and sound
*2023 Augusta Addy Award Gold Winner - Cross-platform
*2023 Augusta Addy Award Silver Winner - Film, video and sound
SCAD Student Projects
I graduated from the Savannah College of Art and Design (SCAD) in 2023 with a BFA in Advertising and Branding. During my time at SCAD, I discovered my passion for copywriting, particularly my knack for crafting clever headlines and bringing ideas to life through words (and yes, without the help of AI).
With fantastic mentorship, guidance, and plenty of creative freedom, I had the opportunity to develop numerous campaigns that pushed me to think outside the box. Several of these projects went on to win awards or receive nominations at the Augusta Advertising Awards, which I had the pleasure of attending in 2023.
SCAD Student Projects
I graduated from the Savannah College of Art and Design (SCAD) in 2023 with a BFA in Advertising and Branding. During my time at SCAD, I discovered my passion for copywriting, particularly my knack for crafting clever headlines and bringing ideas to life through words (and yes, without the help of AI).
With fantastic mentorship, guidance, and plenty of creative freedom, I had the opportunity to develop numerous campaigns that pushed me to think outside the box. Several of these projects went on to win awards or receive nominations at the Augusta Advertising Awards, which I had the pleasure of attending in 2023.
Converse:
The balanced lifting shoe.
The brief was to create three out-of-home (OOH) ads targeting a specific audience in an unexpected way. Noticing how popular Converse shoes were among powerlifters, I saw an opportunity to highlight their flat soles and stability in the gym. This unexpected connection inspired a mini campaign that positioned Converse beyond its traditional reputation as a lifestyle sneaker.
Converse:
The balanced lifting shoe.
The brief was to create three out-of-home (OOH) ads targeting a specific audience in an unexpected way. Noticing how popular Converse shoes were among powerlifters, I saw an opportunity to highlight their flat soles and stability in the gym. This unexpected connection inspired a mini campaign that positioned Converse beyond its traditional reputation as a lifestyle sneaker.
Converse:
The balanced
lifting shoe.
The brief was to create three out-of-home (OOH) ads targeting a specific audience in an unexpected way. Noticing how popular Converse shoes were among powerlifters, I saw an opportunity to highlight their flat soles and stability in the gym. This unexpected connection inspired a mini campaign that positioned Converse beyond its traditional reputation as a lifestyle sneaker.
* 2023 Bronze Augusta Addy Award Winner - Print
* 2023 Bronze Augusta Addy Award Winner - Print
